Private Label Brand

A partnership to help you save

Goodman & Select Heating and Cooling Partnership

Congratulations! It is with great pleasure that I welcome Select Heating and Cooling Inc to the Goodman Private Label Program. It is our goal to partner with leading contractors in key market areas to offer quality workmanship and the highest standard of service to the end users of our products. It is our position that your company has a proven track record for success and one that we feel very confident to offer this program to. This letter is to authorize your company to use your Select Heating and Cooling Inc name and brand on our equipment offering.

For over three decades, the Goodman brand has concentrated on something more important than simple brand-recognition consumer advertising. Since 1982, we’ve focused on helping millions and millions of homeowners achieve reliable, high-quality and affordable indoor comfort with products that continue to be designed, engineered and assembled in the U.S.A.  As a result, the Goodman brand has earned the loyalty and respect from thousands of local independent heating and cooling professionals across North America.

The complete line of Goodman® brand products are built on the principles of founder Harold Goodman, a former air conditioning contractor. From the beginning, Harold was dedicated to building HVAC equipment that performed reliably, lasted a long time, and solved many of the problems contractors encountered in the design of other companies’ equipment.

Our Philosophy:

  • High quality at low cost equals value
  • Maintain low overhead
  • Create products that are engineered for reliable long life, using the best components with some of the lowest failures rates in the industry
  • Our belief of offering some of the best limited warranties in the marketplace


These same principles guide Goodman today. We remain focused on providing high-quality products at an affordable price, and protecting them with what we believe to be some of the best warranties in the industry. This clear focus has led to Goodman being a leading unit manufacturer of residential and light commercial heating and air conditioning products and systems in North America.


Joe Monaco

Regional Manager